WHYY 90.9 FM’s ratings have peaked at #1! Home to venerable and trusted news programs like Fresh Air and Radio Times (both hosted by Philly natives Terry Gross and Marty Moss-Coane), All Things Considered and our personal favorite Wait, Wait Don’t Tell Me.
WHYY-FM recently peaked with the all-important AM Drive, PM Drive and Weekend dayparts.
“We’re really proud of our team,” noted Ann Letizi-Beaty, Marketing Director. “WHYY-FM is serious about, in-depth reporting, objective coverage and covering local stories.”
Remedium is the agency-of-record for WHYY-FM and WHYY-TV. For several years now, we have been working closely with the station promoting their TV and FM line up.
For WHYY-FM, our media mix largely consisted of out-of-home and digital advertising. In January of 2022, WHYY launched a brand-focused campaign with a heavy emphasis on video: broadcast and cable TV, OTT and digital video. The unified message for WHYY’s brand included iterations for both their TV and radio platforms.